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从中心问题出发，向读者介绍有关这个研究案例（case）的背景信息。这里不是要重复case本身的事实，而是要把这个case放到一个研究环境中去讨论。写好Background这一部分，可以向读者展示你已经对这个case进行深入的研究。注意你陈述的重点是诊断出这个case所存在的问题。

Their Preliminary profits course of action associated building a number of outbound cell phone phone calls a day without actual concentrating on or pointers. Georgia Tech believed that concentrating on communications will allow them to achieve more people in real time.

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This built it tricky for them to mature their enterprise and supply the absolute best service to their buyers.

There was an clear clash of enterprise models and ethics for the stakeholders. The Germans catered to the substantial and premium market place segment and As a result adopted the high-Price tag, very low-volume production product. The worth proposition is obtainable to its buyers was brand id and exclusiveness. The company produced and sold its cars and trucks with the finest engineering technological innovation and quality and it demanded a premium price tag from its discerning buyers that The shoppers paid.

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Chrysler had an higher hand within the gasoline-guzzling card including the SUVs as well as the minivan. Even though these automobiles ended up preferred during the early nineteen nineties, the marketplace demand for these vehicles fell during the early 2000s.

Your purpose really should be to produce a theoretical framework and showcase a specific principle for explaining the case And the way it uncovers new concepts and difficulties the present assumptions.

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